This course provides a foundational understanding of Digital Marketing concepts and tools. Students will explore how digital strategies align with business goals, understand user behavior online, and learn core techniques such as Search Engine Optimization (SEO), Web Analytics, and Social Media Optimization (SMO). Practical insights on how to enhance online presence, improve search visibility, and analyze digital traffic using platforms like Google Analytics are covered in-depth. The course combines theory with applied digital skills to prepare students for real-world digital marketing scenarios.


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